The role of search engine optimization in the online marketplace is to boost a website’s organic ranking. This is often done through improving the quality that appears on that website and by adding to its visibility through creating original content. The goal for both SEO providers and their clients is to make that search engine ranking as high as it can be for a certain set of predetermined keywords. Because 93 percent of people using the Internet will use a search engine, SEO is a necessity in online marketing today, not a luxury.

For those needing more proof of the relevance of search engines as an industry and their ability to improve a company’s online sales, the industry in its entirety is worth an estimated $16 billion. With success of course comes more people wanting a slice of the pie, and this is traditionally where a reseller will come in. For a reseller seo and other services like website design and social media are used and communicated to connect these clients with the provider it is working with to get those solutions created.

For a reseller SEO represents a pretty decent way to earn a living, or a side living if the reseller is in another business already. For the typical reseller SEO brings in additional cash and additional business without hardly any additional work. It makes perfect sense for resellers to grow just as sales online have jumped from 7 percent now to an estimated 9 percent by 2016, according to Forrester Research. The more people who use the Internet to buy things, the more there will be a need for SEO and resellers.

For the average reseller SEO includes more than SEO as well. It could mean that social media is a component, and they therefore could become a social media reseller. Or that website design services are rolled into the mix, giving them yet another tool to resell and another way to communicate their best interests to commercial clients. Social media in particular has gained a following with the typical reseller, and businesses are following suit. In 2011, there were 28 percent of businesses that outsourced social media marketing. That number jumped to 30 percent in 2012. For the typical reseller SEO is but one of a slew of tools that it could use to attract new clients, bring in more cash, and become more relevant in the 21st century.