In today’s technology-driven world, internet marketing is an important tool for every small business owner to effectively use. Over 60% of global internet users research products online before finally deciding on a purchase, and this means that reaching important customers online can have a big impact on your bottom line. One common approach to get your message out there is SEO, or search engine optimization. This is a highly effective technique that brings your company’s search standing closer to the top when internet users input specific search criteria.

It’s important to research the tactics employed by the best SEO resellers in order to learn the SEO trade and apply it to your small business. When you start to learn more about it, you’ll see that this is a hugely important way to expand your business’ customer base. Seven in 10 of the links users click on after performing an internet search are organic, which means they are not paid ads. If you want to learn the SEO trade and find out how to improve your search standing, keep reading to learn 5 SEO reseller tips that can help your business grow.

1. Choose the right SEO company When you are trying to find a company to represent you for SEO purposes, you will want to make sure that they have a good reputation and their customers are satisfied. You are probably new and just starting to learn the SEO trade, so it’s important to have an experienced professional business to guide you through this process.

2. Generate leads based on your company’s products Think about what your company sells and the market you are trying to reach. You should have very specific phrases, including location-based terms, to draw in consumers who might be interested in buying from your store or company.

3. Be patient because it takes time to see results SEO is a fantastic tool and one of the most effective ways to reach new customers, especially the younger generation that grew up with computers. Lots of people rely soley on the internet to find new stores and service providers, so you will likely see results but not right away. It could take weeks or months to see the effect of your SEO marketing, but you can count on seeing new customers soon and enjoying the business of people who found your brand online through an internet search.

4. Plan for SEO advertising in your budget SEO is one of the more inexpensive ways to find new customers. In fact, inbound leads like SEO end up costing about 60% less than outbound leads, like cold calling phone numbers to tell people about your product.

5. Don’t bother placing paid ads Paid ads are more expensive in the long run and they also don’t get results! Customers are much more likely to click on organic search results because they feel that they reached it without paid interference from a company. Consult with an SEO professional to learn about how to make your company appear higher in organic search results.

Remember, the best strategy for your company would be to try all of the SEO tactics mentioned here to improve your company’s search standing!