Did you know that over 90 percent of online experiences begin with a search engine? It is important for companies to recognize the influence search engine results have on their potential web visibility. Getting to or near the top of search engine rankings for keywords and phrases is necessary for being able to successfully market your product to the appropriate demographics.

Did you know that 80 percent of people prefer clicking on organic links rather than paid advertising at the top of the page, and most of them never look past the first page of results? Even for local businesses, understanding and appealing to search engines is important, since 20 percent of online searches are for local goods and services.

Search engine optimization, or SEO, is often the answer to this quandary businesses face. White label SEO, as it is called, involves the constant creation of professional and relevant content for websites in the form of blogs, articles, and blurbs. It can also entail editing existing content, web design, and social media marketing. The content not only draws people in because it is interesting, but the keywords and phrases it contains help the website appear more relevant to google, thus propelling it upward in ranking.

SEO companies, rather than extensively market their products or spend time and resources communicating with a wide variety of clients, instead work through SEO resellers. Resellers are individuals or smaller companies that decide to sell SEO services to end users. They take part in an SEO reseller program, in which they pay a fee to access SEO software and information, while selling their services.

In return, the SEO reseller gets to build a client base and charge what they think is appropriate. In an Seo reseller review, one company notes that although resellers are a beneficial type of outsourcing, they can sometimes create a disconnect when they do not understand the restrictions of writers and get the wrong or not enough information from clients for the end writer to work with.