If your ultimate goal is to gain some more exposure that will lead to in person sales for your business rather than relying only on ecommerce sales, you should consider a local Seo program. If you have purchased SEO before, then you already know that it is used to optimize you website in an intricate way to make it more attractive to all the major search engines. While the generic principles behind local SEO are somewhat the same, the mediums that it uses are totally different. This is because local SEO utilizes optimization techniques for your directory profiles that are situated both on business and map sites to lead more people to them through internal searches. The idea behind this is that they will be searching in these areas for brick and mortar businesses in the first place and will ultimately find yours.