If you are looking for the right firm to work with, then as a SEO reseller you should consider which one will be able to give you the material you are looking for. Reselling can be quite profitable, but everything that you do on your end of the business needs to be supported by the product that your clients and customers are looking for. As a SEO reseller who wants to take advantage of what there is on the market, you will need to put in the proper amount of research before you settle on any one company in particular.
SEO firms who work with SEO resellers often do so for their own benefit. The SEO reseller handles the sales side of the equation, as in dealing with clients, finding customers, and generally organizing the method of delivery for the content the firm can provide. Firms that work best with resellers are generally the ones who understand that a long term relationship will be what ultimately benefits all three parties involved; the SEO firm will have a regular buyer, the Seo reseller will have a regular customer, and the company who ultimately purchases and implements the content will have a reliable and steady source for their SEO needs. Having to pick and choose between various SEO companies can make a client less confident in the SEO they are purchasing, which means as a SEO reseller that you will have to make sure that your product and your sales method all advertise stability and reliability.
There is a balance that needs to be struck between dynamic content, and content that is proven and effective. Seo resellers that can find that balance will most likely experience the best levels of success in their ventures, as they should be able to both get the results that their clients are expecting from SEO, and offer new solutions when content is not performing up to those expectations. With content that is “too” dynamic, you may hit the mark one minute and then miss it entirely the next, and with content that is too stationary you may find that your aim is good until the target happens to move. SEO resellers who find the right place in between these two ideas should be able to get the right mix that their clients will be looking for, and should improve customer retention as a result.
There is a new trend in the search engine optimization industry called SEO reseller programs. The purpose of signing up with SEO reseller programs is to resell search engine optimization services to your current customers and clients. This begs the question, what are my responsibilities in an SEO reseller program?
The main duty when participating in an SEO reseller program is customer support. You will need to be well versed on SEO services and be able to answer any questions your clients may have. You should make sure your client has realistic expectations in the SEO reseller program and be familiar with how the reports are designed. Many SEO reseller program companies have example reports that you can study so that you can answer questions your clients may have. Some SEO reseller program providers offer bi-weekly reports and some offer monthly reports. It is probably best to give clients monthly reports so that you do not have to spend too much time on this function.
When involved in an SEO reseller program, another important duty is billing. You must make sure to keep track of all of your billing in order to ensure that payments are received in a timely manner.
Another important thing to consider in an SEO reseller program is if they provide a guarantee for clients. Customers need to make sure that they do not make any changes to their web campaigns or keyword terminology, as this can skew results if they do not fall within the parameters needed for successful website placement.
When signing up with an SEO reseller program, there is usually not any type of setup fee and your account can be set up very quickly. Some SEO reseller programs even offer customer support as well. Some SEO providers will allow you to mark up the pricing as much as you want as long as the pricing of the service is covered in the price you quote your clients. Make sure not to confuse SEO reseller programs with affiliate programs, as they are very different. Affiliate programs really only allow you to refer people to a company and receive a small commission. While SEO reseller programs allow you to make more money, you also have more duties such as being responsible for billing and money collection.