Archive for March 19, 2011
There is a new trend in the search engine optimization industry called SEO reseller programs. The purpose of signing up with SEO reseller programs is to resell search engine optimization services to your current customers and clients. This begs the question, what are my responsibilities in an SEO reseller program?
The main duty when participating in an SEO reseller program is customer support. You will need to be well versed on SEO services and be able to answer any questions your clients may have. You should make sure your client has realistic expectations in the SEO reseller program and be familiar with how the reports are designed. Many SEO reseller program companies have example reports that you can study so that you can answer questions your clients may have. Some SEO reseller program providers offer bi-weekly reports and some offer monthly reports. It is probably best to give clients monthly reports so that you do not have to spend too much time on this function.
When involved in an SEO reseller program, another important duty is billing. You must make sure to keep track of all of your billing in order to ensure that payments are received in a timely manner.
Another important thing to consider in an SEO reseller program is if they provide a guarantee for clients. Customers need to make sure that they do not make any changes to their web campaigns or keyword terminology, as this can skew results if they do not fall within the parameters needed for successful website placement.
When signing up with an SEO reseller program, there is usually not any type of setup fee and your account can be set up very quickly. Some SEO reseller programs even offer customer support as well. Some SEO providers will allow you to mark up the pricing as much as you want as long as the pricing of the service is covered in the price you quote your clients. Make sure not to confuse SEO reseller programs with affiliate programs, as they are very different. Affiliate programs really only allow you to refer people to a company and receive a small commission. While SEO reseller programs allow you to make more money, you also have more duties such as being responsible for billing and money collection.